Jul 31

Services FAQ – What your business should know about SEO Services

By Andre Leftwich | Local SEO, Uncategorized | No Comments

General SEO Service Questions

1) Do you offer a full detailed report when you are done?
After you place your order you will receive a confirmation email and a date we will start processing your order. We provide regular project updates and email you on completion of your order. You will get full detailed reports, samples of which can be found on the top of each Category page as a download link. Reports for directory submissions and article marketing will consist of directory, PageRank, and the category we chose while submitting your link. For social bookmarking projects, the URLs of the profile pages are sent for you to view the bookmark.

2) When should I expect to see results?
You will be able to see the backlinks almost immediately by using the Yahoo Site Explorer tool (Google it) as the live submissions are being made by our SEO team. It takes 2 to 4 weeks to improve keyword ranking via social bookmarking. Directory Submits and Article Marketing requires about 3 months to view the full submission results. This is because social bookmarking happens in real time and immediately, while directory submissions and article marketing have to follow an approval process. Also we ping Social Bookmarks helping Google to index them immediately.

3) What type of sites does SEO Service Center support? What do you recommend for that?
We do not support and promote the following:

porn/adult
hate sites
drug sites
sites promoting illegal activity
sites that promote divisive, inflamatory and/or controversial religious and/or political views

However, we do support foreign language websites. We advise that at minimum you do directory submissions, social bookmarking on unique accounts, and article marketing on unique accounts to get the best results. We also suggest that for foreign websites, to get best results, you translate and write everything to be in English with a backlink to your main website pages. Also Squidoo and Hubpages service would be apt for foreign language type sites.

Order Placement Questions

1) I see fields that I need to fill in while placing my order. What do they mean?
Title: This will be your anchor text of the link. It is the text that gets the URL when we create the content / link for promoting your website. For example: if you want “Auto Insurance” to rank higher up, you will have to put “Auto Insurance” as the title text. This text should be around 8-50 characters and should be around 2-5 words. Make sure you spin it and give us at least 2 to 3 variations for each project.
Description / Short Description: This is the description of your website or page you are trying to promote and should be between100-150 characters. Make sure you sprinkle it with a few keywords but do not over do it (keep the keyword density to around 5%).
Description / Long Description: Same as the above, except that the number of characters should be around 400-500.
Keywords: This consists of around 5 tags that are related to your site or page that you want to SEO / promote. Do not consider this as anchor text of your link. You can make these LSI keywords (look up in Google).
Resource Box: This is a very brief overview and summary of your website or page that you want to SEO. Its primary motive is to get a backlink by inserting a URL around the anchor text – specifically seen and done in article marketing. For example, if your site is about auto insurance, you will probably write something like… “Auto Insurance has various company quotes to save money on auto insurance”. You are permitted to include up to two backlinks in each resource box.

2) Do you allow more than one Title / URL / Description? What do I do if I want to rotate titles and descriptions?
Yes, this is allowed. You can choose as many probable titles/keywords/descriptions as you’d like. While filling up the form field for this data, simply separate each entry with a ~. As an example, if you are promoting your website autoinsurance.com and would like to use the titles “auto insurance”, “Car Insurance”, “quotes on auto insurance”, simply enter in the Title field… “auto insurance”, “Car Insurance”, “quotes on auto insurance “.

Order Payment

1) What forms of payment do you accept?
We accept paypal, all major credit cards and echecks.

2) Do you have discounts for bulk orders? How does that work?
For bulk discounts please email us at [email protected] with a detail of what all packages you would like to order. We offer discounts for large orders, agencies and resellers.

Order Processing

1) What if I want to change my order details after I’ve submitted my orders?
You cannot edit your order details once submitted. If you feel you have made an error and would like to update your order please contact us immediately at [email protected] with your order number and the change you want made.

2) Where can I find the report?
After you place your order and once we start processing it we will send you an email it usually takes 3 days after completion to process your report, we mean 3 working days – which does not include Saturday and Sunday.

Directory Submission

1) Do the larger packages include the smaller ones?
Order of 1000 Directory Submissions includes all directories in the 50, 150, and 300 directory submissions. While 300 directory submissions include ones with 50 and 150 and so on.

2) What’s the benefit of doing slower submissions?
Google looks at the Internet through its intelligent system. If it sees that your site has a sudden boom in backlinks overnight – it may mark you off as a spam site and not give you much SEO benefit. For new sites, it is always best to grow the backlinks slow and steady and then after around a month of existence you can pick-up the speed more. For sites that have been around for a while, you can grow backlinks and SEO presence a bit faster.

3) Why are slow submissions more expensive than normal submissions?
Slower submissions require us to tell our team to coordinate things over a period of time and hence it requires more effort. It is like making 5 directory submission per day as compared to making 100 directory submissions all at once.

4) Do I need to submit to the same directories multiple times? How long do the links last for?
All the links in the directories last as long as the directory is around (taking into account that link gets approved), so resubmission is not required.

5) I’ve already submitted to some directories – can you skip over them?
We do have an option for this situation. When ordering, you need to list these directories (one per line) under “Directories To Exclude”.

6) Can I submit a subpage?
Unfortunately, in the present list of directories is not advised to submit subpages, but it is certainly possible to do that. The only fallback is that the acceptance rate will be lower than the normal submissions – so you have to take this fact into consideration, as many directories may not list your sub-page. This is a risk you have to choose if you would like to take.

Social Bookmarking

1) What’s the difference between unique and regular social bookmarks?
With the regular Social Bookmarking accounts feature – we use common Social Bookmarking accounts to execute various projects. This makes things look more natural to Google – as the same user bookmarks a variety of sites and pages. That is, we create one social bookmarking account variety of social bookmarking sites and then bookmark multiple websites on each of these accounts. The benefit of this is that it will create an impression of process being natural as the accounts have constant activity.

However, in the event that in the future the customer’s bookmark is banned by the bookmarking site (low probability but may happen for whatever reason) – then the clients bookmark is also at risk of getting deleted. Another reason why common accounts may not be as powerful is that the link power generated from that page gets distributed amongst many people, making the link less valuable. There is another limitation that your site will get scrolled off the first page in the profile of the user of that site, resulting in temporary effect.

If you choose to opt in for Unique bookmarks – then we register a new account on the social bookmarking sites for your project. We do not use this account for any other project. This generates more link power as there is just one outbound link on the profile page and would prevent it from scrolling off the front page.

2) Can I bookmark subpages?
Yes, definitely. This is highly recommended and it is only natural use social bookmarking to bookmark interesting sub-page content.

3) How often should I order social bookmarking?
Our advise is to order for slow submission package that does around 50 to 100 social bookmarks every week. This will enable a consistent flow of links to your site and looks natural to Google as they think real people are bookmarking your site all over the web.

Article Marketing

1) Can you write the article for me or do I have to write it?
Our packages have an option where we can write a well researched, copyscaped passed article for you. Copyscap.com is a system that you can use to check if your article content is indeed original and not just a copy of some other page content. There are two different types of orders for copywriting and no copywriting. Please select the one that say “Article Writing + Submission …” if want the article to be written.

2) What should I put in the ‘Resource Box’ field in the order form?
A very short summary of business or your website or web page that you are promoting. This is the primary method for you to get backlinks by article marketing. As an example, if your site is about dog training, then you would probably write something like…”Dog Training has various types of ebooks to train your dog for sale”. You are permitted to include up to two backlinks in each resource box.

When you place an order with us, you acknowledge that you have the rights or own the trademarks, trade names or any other associate IP rights to the content and keywords that you will ask us to promote. We are not liable for any breach at your end in trademark ownership or IP rights related ownership and we are not responsible for any breach of the same by you when you place the order, or our project execution as per your request.

Mar 05

0

10 Effective Ways To Drive More Online Sales

By Andre Leftwich | Marketing, Uncategorized | No Comments

10 Ways on How to Increase Online Sales

Multiply your marketing and advertising efforts on the Internet. You can accomplish this by starting an affiliate program or using viral marketing.
Increase your ratio of visitors that purchase your product(s). Consider adjusting your headline title, offer a stronger guarantee, add testimonials, etc.
Find out who are your strongest leads for buying your product by offering a free ezine. The visitors that are very interested will subscribe to it.
Start controlling your online reviews – Create a free review page on Everybusinessreview.com By linking customers to positive reviews about your business, this will help to convert sales.
Publish an e-zine for your employees. This could motivate them to do a better job or fill them in on were your business is headed
Search for your business’ name in newsgroups and discussion boards. Some of the comments you find could help you improve your business
Attract people to link to your web site. You could offer them a discount on the products you sell or give them free stuff for linking.
Develop your own opt in email list by giving your visitors a reason to give you their e-mail address. Allow them sign up to free stuff and contests.
Create a “PR” web page for your business. List information that could be considered newsworthy for e-zines, newspapers, magazines, etc.
Give your business and products credibility by linking to web sites that have written positive stories about your business.

Feb 03

0

Is Your landing Page Costing You Customers?

By Andre Leftwich | Local SEO, SEO Tools, Uncategorized, Web Development | No Comments

Tips on Optimizing Your Landing Page.

It’s estimated that 30 percent of visitors who land on any given website’s landing page bounce off within mere seconds.

This may be eye-opening for some eMarketers while others may be painfully aware of the bounce epidemic. No matter what your level of awareness, if you have a website, your bottom line is being affected by the number of visitors who are paying you little more than a passing glance. Here are a few simple steps you can take to reduce your landing page bounce rate, thereby increasing your chances for a successful conversion:

Watch Your Wordage

The more words, the better, right? That may be what you learned in English class, but it certainly doesn’t apply to web marketing. You need to get your brand’s message across in the fewest number of words possible. Considering the way web users scan text these days, you’ll be lucky if they actually read more than a sentence or two. Bottom line? Focus on quality, not quantity.

Find the Sweet Spot

For your buttons, that is. Be sure that your visitor knows what to do next on your landing page by making call-to-action buttons eye-catching and above the fold.

Be Relevant

Last but certainly not least, I suggest that the most important thing you can do to decrease bounce rates is to make the content on your page relevant to distinct segments of your target audience. Website optimization services from EveryMerchant.com allow you to make your landing page content dynamic, giving each user a customized experience. The more relevant your content is to visitors, the more likely they will be to continue down the path of conversion.

To Learn how we can help your business – Call or email my team at 1-855-WEB-1001 – [email protected]

Andre

Dec 08

0

Longtail Keywords – Is Google Killing The Long Tail?

By Andre Leftwich | Enterprise SEO, Local SEO, SEO Tools, Uncategorized | No Comments

Historically, 10% of all searches were misspelled. I remember the good old days when I earned $600 a day proving insurance leads to Geico because people could not spell. I purposely optimized for the misspelling of Geico to “GEIKO” Insurance. Many SEO Companies created pages specifically to target misspelled words. How-ever Google now auto-replaces misspelled queries with what they though the searcher intended.

Below is the most detailed and simplified infogragh that would suggest that Google is killing the long tail.

Add or Update your free business listing at EveryMerchant.com

Is Google Killing the Longtail?

Dec 06

0

Every Merchant is Your Local SEO Company

By Andre Leftwich | Local SEO, Partners, Uncategorized | No Comments

Every Merchant Offers Local SEO Services & SEO Alternatives to Local Companies

We live in a virtual world local customers can get just about everything you need online.

Every Merchant SEO Alternatives and SEO services delivers compelling search marketing and SEO services to customers from all over the world, but we have a special connection with our “home town” that keeps us firmly rooted in the local search space. We may serve many global brands like Arthur Murray International, Allstate and Harley Davidson but we focus on the localized search effort , giving special attention to local franchisees, individual agents, who are not only franchisees but local to specific neighbors.

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Our roots are in the Philadelphia and South Jersey area and many of our clients are here.

Every Merchant started as a local SEO company and business listing service serving Cherry Hill and Philadelphia and although we’ve grown beyond, we haven’t forgotten where we started from, so we’ve stayed right here.
We’re heavily involved in creating a meaningful local SEO presence and creative SEO Alternatives with our efforts for local businesses.
We are closely connected with the start-up and small business community, through networking and interaction with broad field of innovators.
And, even though we work in a global industry and serve a global market, 90 percent of our clients are still based locally, right here in our hometown.

Every Merchant is not just any SEO Company, it’s your Local SEO company and SEO Alternative.

Dec 03

0

12 Twitter Search & Marketing Tools

By Andre Leftwich | SEO Tools, Social Media, Uncategorized | No Comments

Helpful Twitter Search and Marketing Tools for your Review

The Every Merchant Network uses Twitter as a social network marketing platform, where we target online conversations by keywords. Simply stated – We help Businesses Find, Keep and Bring Back Their Best Customers. I also personally use it as a marketing research tool. Recently I was asked to write an article for a publication on how to use Twitter for business marketing research, and in the midst of that writing I discovered the following search tools available for Twitter.

I am listing below the top 12 tools that have helped me use on a regular basis. So of the tools have recently been acquired by twitter and hopefully will resurface even more effective. I’m sticking with the top 12 because it’ll be easier on you to read and copy and it’s easier on my poor fingers (it’s the typing the descriptions that was getting to me…and hey! I’m in the middle of a really intense marketing research project for Arthur Murray International!) Anyway, here’s the list and I hope you find it helpful. Feel free to link to it – copy and paste to a Word document – return to this post as reference – and if you find it helpful, let me know by leaving a comment.

Top 12 Twitter Search & Marketing Tools I Use

1. Backtweets: http://backtweets.com
Search app which can search for links and short urls on Twitter. You can use
this tool to see how many people have tweeted a specific link. It doesn’t
matter if the link was shortened using a url shortener. This tool will show
that in the results.

2. Nearby Tweets: http://nearbytweets.com
Lets you discover tweets from local users. It uses Google Maps to find your
location and then shows the tweets by Twitter users near you. Handy for
businesses looking to expand their local footprint. They can check what’s
buzzing among the local community.

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3. Tweetmeme: http://tweetmeme.com
The tweetmeme is the retweet button on blogs. This search app shows the most
popular tweets across the web and has a search function.

4. Areaface: http://www.areaface.com
Lets you search location based tweets via keywords and phrases. You can
pinpoint a location on Google Maps and it will show recent tweets as well as
Twitter users from that area in a visually attractive interface.

5. Twellow: http://twellow.com
The yellow pages of Twitter. It organizes the information it has gathered
from Twitter in a yellow pages format. You can search for services, for
people in different professions, etc. Like a twitter directory.

6. Schmap Picks: http://www.schmap.com/picks
For searching reviews on Twitter about restaurants and bars. So far only
covers major cities in US, i.e. New York, San Francisco, Los Angeles, etc.
But useful.

7. Monittor: http://monittor.com
Well known reputation management tool for Twitter. It can display different
keyword and phrase searches on Twitter, all parallel to each other in a neat
interface. And it’s real time.

8. Local Follow: http://www.locafollow.com
Aims to simplify your search for Twitter users by giving 4 main search
fields – Bio, Location, Name and Tweets (if you remember the tweet but not
the tweeter). Uses Twitter’s API and Google search to produce a list of
profiles based on your keywords.

9. Snapbird: http://snapbird.org
Search the timelines of friends or through your direct messages for a
keyword.

10. Searchtastic: http://www.searchtastic.com
Easter and faster than Snapbird for basic searches. You can export your
search results to a spreadsheet.

11. TweetScan: http://tweetscan.com
If you’re trying to find specific content, this search engine tracks
keywords or phrases for you then delivers what it finds to you via: onsite
search results, email or RSS.

12. Topsy: http://topsy.com
A search engine that follows conversations around the Web based on a Twitter
springboard of over 30 million users and what they’re talking about. It’s an
amazing way to find out what people are talking about in real time.

Nov 29

0

Microsoft SEO ToolKit Download is Worth Checking Out

By Andre Leftwich | Enterprise SEO, Local SEO, SEO Tools, Uncategorized | No Comments

SEO Toolkit from Microsoft

Microsoft’s SEO Toolkit is available for download. It comes with a nice set of features and I definetely think its worth checking out.

You can find the download here: Search Engine Optimization Toolkit

Add a Free Business Listing in just 5 Mins

Microsoft SEO Toolkit Site Analysis Features

Fully featured crawler engine

Configurable number of concurrent requests to allow users to crawl their Web site without incurring additional processing. This can be configured from 1 to 16 concurrent requests.

Support for Robots.txt, allowing you to customize the locations where the crawler should analyze and which locations should be ignored.

Support for Sitemap files allowing you to specify additional locations to be analyzed.

Support for overriding ‘noindex’ and ‘nofollow’ metatags to allow you to analyze pages to help improve customer experience even when search engines will not process them.

Configurable limits for analysis, maximum number of URLs to download, and maximum number of kilobytes to download per URL.

Configurable options for including content from only your directories or the entire site and sub domains.

View detailed summary of Web site analysis results through a rich dashboard

Feature rich Query Builder interface that allows you to build custom reports

Quick access to common tasks

Display of detailed information for each URL

View detailed route analysis showing unique routes to better understand the way search engines reach your content

Robots Exclusion Features

Display of robots content in a friendly user interface

Support for filtering, grouping, and sorting

Ability to add ‘disallow’ and ‘allow’ paths using a logical view of your Web site from the result of site analysis processing

Ability to add sitemap locations

Sitemap and Sitemap Index Features

Display of sitemaps and sitemap index files in a simple user interface

Support for grouping and sorting

Ability to add/edit/remove sitemap and sitemap index files

Ability to add new URL’s to sitemap and sitemap index files using a physical or logical view of your Web site

Ability to register a sitemap or sitemap index into the robots exclusion file

Nov 22

0

Being on Facebook Wont Maximize a Brands Revenue

By Andre Leftwich | Social Media, Uncategorized | No Comments

Are you surrendering your search juice to social media?

Yes, certain things do work better in social media sites. Voter polls, contest etc… However, simply being on Facebook won’t maximize a brand’s revenue and traffic. Businesses must stop surrendering their online juice – content to social media first and take what works on Facebook and other social media sites and apply it to their own sites and the wider web in general.

Brands Need Friends, Not Fans on Facebook

Facebook and social media offers brands access to its vast audience with minimal cost of entry. Therefore, one would presume that brands would develop strategic and forward-thinking campaigns to maximize their reach. Not so.

Instead, brands being gullible quickly entered a popularity contest for the most facebook Likes. It seemed companies were simply content with growing audience numbers. Until lately, they’ve been comfortable measuring ROI by the number of fans alone. Now they’re beginning to question the value of such a one-dimensional strategy.

An interesting example is Starbucks, one of the most popular brands on Facebook, has startlingly discovered low engagement numbers, despite its 26 million fans. A recent announcement from Starbucks mentioned the company’s popular red holiday cups. Yet, its engagement rate (the number of gestures on the post divided by the total number fans at the time of this writing) only calculated to 0.28% Likes and 0.02% comments.

The challenge now is for brands to evolve from simply being a company with a product to sell to becoming a valuable source for interesting, entertaining and useful content. The real measurement of a brand’s Facebook success is relevance.

Brands would do best to approach the problem differently or, more specifically, to start acting like those super connected Facebook friends we all have. These individuals not only broadcast their status updates, connect with review sites like everybusinessreview.com, and Like frequently; they also frequently engage friends in one-to-one discussions and promote social events, thereby building broader community circles.

To date, most brand activity has focused on building a brand’s audience base and then using a simple content strategy to engage fans via Likes and comments.

Brands must learn how to create and control human sharing behaviors. Individuals strive to be the first to break news, to post photos proving “they were there,” to beat another friend in a social game, etc. Brands that mirror such activity will prove more relevant to fans. By acting like a friend first and foremost, brands will collect – and ultimately engage with – more people.

Sep 23

0

Facebook Takes Big Steps to be Social Media Giant

By Andre Leftwich | Social Media, Uncategorized | No Comments

Facebook has continued to be driven by a single, unique goal. With over 700 million online users, its priority isn’t to gain more users, their immediate online interest believe it or not is not to find ways to increase pageviews. Facebooks primary goal at the moment isn’t to increase revenue, either — that will come later.

Facebook’s goal is to become the social media giant that supports, fuels and connects every single piece of the web, no matter who or what it is or where it lives. At its f8 conference in San Francisco, the world’s largest social network will take a big step toward accomplishing that goal.

What Facebook is launching is going to change the world of social media. And while I won’t talk about the mind-boggling things Facebook will be launching, I will say this: The Facebook you know and (don’t) love will be forever transformed. The news that will come out of Facebook during the next few weeks will be the biggest things to come out of the company since the actual launch of the Facebook platform.