Category

Web Development

Feb 03
0

Is Your landing Page Costing You Customers?

By | Local SEO, SEO Tools, Uncategorized, Web Development | No Comments

Tips on Optimizing Your Landing Page.

It’s estimated that 30 percent of visitors who land on any given website’s landing page bounce off within mere seconds.

This may be eye-opening for some eMarketers while others may be painfully aware of the bounce epidemic. No matter what your level of awareness, if you have a website, your bottom line is being affected by the number of visitors who are paying you little more than a passing glance. Here are a few simple steps you can take to reduce your landing page bounce rate, thereby increasing your chances for a successful conversion:

 

Watch Your Wordage

The more words, the better, right? That may be what you learned in English class, but it certainly doesn’t apply to web marketing. You need to get your brand’s message across in the fewest number of words possible. Considering the way web users scan text these days, you’ll be lucky if they actually read more than a sentence or two. Bottom line? Focus on quality, not quantity.

Find the Sweet Spot

For your buttons, that is. Be sure that your visitor knows what to do next on your landing page by making call-to-action buttons eye-catching and above the fold.

Be Relevant

Last but certainly not least, I suggest that the most important thing you can do to decrease bounce rates is to make the content on your page relevant to distinct segments of your target audience. Website optimization services from EveryMerchant.com allow you to make your landing page content dynamic, giving each user a customized experience. The more relevant your content is to visitors, the more likely they will be to continue down the path of conversion.

To Learn how we can help your business – Call or email my team at 1-855-WEB-1001 – [email protected]

Andre

 

Jul 31
0

Tips for Google Panda and Algorithmic Updates

By | Directory Submissions, Enterprise SEO, Local SEO, Social Media, Uncategorized, Web Development | No Comments

Preparing for Google Panda. Google Plus and Future Algorithmic Changes

 

Here are a few tips to consider for protecting your website against Google Panda. Google Plus and any future algorithmic updates  that will help maintain (even improve) your keyword search rankings:
  • Original Content – High-quality, unique content has been (and always will be) the way to go when publishing content on a website. One of the biggest reasons sites were penalized was due to a lack of original, unique content. Spend the necessary time to ensure you don’t violate this website “code of conduct” and strive to have at least 500 words of content on your homepage, as well as the rest of your product/service sub-pages. If you are using content that is found on a different site, be sure to link to it and give credit to the source.
  • Keyword Relevance – This one may sound like a “no-brainer” but you’d be surprised at how many websites there are that don’t match up the title tags/header tags with the content on the page. For example, if your site has a product page about insurance, make sure that the title tags, meta description, and headline tags contain the words “insurance” (hopefully a little more descriptive than that) in them.
  • Backlink Profile -Search engines still rely heavily on a website’s link profile to determine how well the keywords rank. Strive to build a diverse backlink profile – don’t try and build all of your links from the same type of source. If you need help finding relevant places to build links, there are a few quality Do it Yourself SEO softwares out there that can help. Social Directories like Everybusinesslisting.com will help build a local foundation for online visibility for your website.  Also strive to integrate social media (Facebook, Twitter, EveryEntrepreneur.com) into your business since any mentions of your brand via these mediums can lead to positive outcomes.
  • Keyword Density/Variation – Don’t try and abuse or game the system by spamming your keywords throughout your site’s content – search engines grow smarter by the minute and can almost always detect this. Instead, shoot to use your keyword (in different variations) about 2% of the total content. So if you are targeting a search term such as “weight loss pill”, use phrases such as “pill that can assist in weight loss” or “losing weight is a problem we all face. Fortunately, there are pills…”.
  • Professionalism – Or in other words, make sure that the written content is grammatically correct without any misspellings, sentence fragments, or run-on sentences. To ensure that your site maintains a high level of professionalism, consider having 2-3 people read over each page of content to check for any of these errors. Yes, search engines can detect grammatical errors and may have an adverse effect on your keyword rankings.
  • User–friendliness – Is your site easy to read and navigate, and does it offer insightful information (or helpful links)? High bounce rates are suspected to have a negative effect on rankings, so be sure to provide engaging content that will keep the user on the page for as long as possible with a desire to visit other pages of your site. Broken links are never a good thing. Be sure to update or 301 redirect them to their respective pages.

Keep in mind that having just 1 bad or irrelevant page of content can negatively impact the other pages of your site. Don’t get careless! Take some time to give your website a thorough review and make sure you are keeping up to date with the latest SEO practices.