All Posts By

Andre Leftwich

Jul 13
0

Remove Negative Reviews – The Power of Customer Reviews

By | Local SEO, Social Media, Uncategorized | No Comments

Every Merchant Network Launching a New Customer Business Review Website

EveryBusinessReview.com is a new local and national business review site that will provide an outlet for consumers’ voices to be heard directly by business owners. We understand the power that comes from customer reviews – both positive and negative.

Within our network of vertical directories, we are noticing that eighty percent of all business reviews are negative. People simply do not review ordinary events.  It is my opinion that all businesses, whether big or small, should understand the value and significance that customer reviews can play in increasing or decreasing your customer base, boosting sales, and as a marketing tool in general.  By encouraging customers to voice their opinions on your company’s customer service, products, and experience, you will gain a great insight into how your business is run, it’s strengths, and its weaknesses.  When it comes to negative customer reviews, don’t be so quick to take measures to get them taken down. EveryBusinessReview.com allows you to control your negative reviews.  If YOUR BUSINESS SUCKS! you should know but it doesn’t mean the world needs to know. You need to listen to your customers and make the changes.  Our site allows negative customer reviews to be just as effective as positive reviews in that they give you a chance to learn valuable lessons, increase customer loyalty, and can actually lead to future sales.

Never underestimate the power of customer reviews.  By controlling negative reviews and responding appropriately you will not only help build your company’s online reputation, but word of mouth buzz will increase and you’ll not only earn the loyalty of existing customers, but you’ll earn the loyalty of future customers as well.

Jul 12
0

Citations will Enhance Your Google Local Listing

By | Enterprise SEO, Local SEO, Partners, Social Media, Uncategorized | No Comments

Adding Citations Can Double Your Google Map Exposure

Citations will help to make the most of your Google’s Local Business Search Listings in Google Places. Let our SEO Management Team create a killer listings in Google Places for every business location you have. Why? As the screenshot below illustrates, Google Local can and often will dominate what’s seen above the fold?

With Web estate like that, you can gather large amounts of traffic if you can list prominently for targeted keywords. With this as our goal, let’s take a dive into how to enhance your Google Local listings?

Google Local Map

How My SEO Management Team will set-up or claim your Ownership Instantly

Google will add listings to their local results without any user submissions. It takes some creative work to pull it off, but it can be done. With that said, we will check and see if your business is already listed in there. If so, we need to claim ownership for you and create revisions and verify all of your contact information.

I Encourage Honest Reviews

As a local business owner, you need to understand that local search is a viral or socially driven tool. The more reviews and feedback users provide, the more likely Google will be to promote your listings. Consider reviews on local search to be similar to PageRank for organic business listings. It’s not the main ranking criteria but there are enough similarities to suggest there is a connection. As the cliché goes? If there’s smoke, there’s fire.

So – Just how can you go about encouraging reviews on Google Places? First off, start by simply asking your customers or clients. You will never get anything if you don’t go out and ask for it. While asking a customer helps, motivating with an additional discount at the register can work better. Reward their positive reviews with a coupon, savings or free promotion.

These are just some random thoughts, but I think you get the idea. You need your customers to give you solid reviews, and by giving them something in return, you will accelerate that entire process.

Look At The Every Merchant Network for Local Online Business

Google’s understanding of local search results reach beyond the information you provide directly to them.

For example EveryMenu.com is a source for local restaurant information, and Google will show these sources in a listing. In a similar fashion, SuperPages can often be found providing data where Google is lacking.

The Every Merchant Network team will study your industry in other cities and try to research what tools and data sources are out there. We then check on the “Details” tab of full listings to see where data could be pulled in from. In most instances the listings that show up on Google are on the partnered site verbatim.

Since I’m throwing out clichés to help make some points, let’s quickly use the saying “You need to spend money to make money”.

There are third party services such as ReachLocal and EveryMerchant.com that specialize in local search listings and their optimization. You of course pay these providers, but in return they’ll get your listings up to par with the competition and even provide some clear reporting on how effective your listings are.

Another up and coming platform we use is EverySalescall.com that charges only for calls your business receive.