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Local SEO

Services FAQ – What your business should know about SEO Services

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General SEO Service Questions

1) Do you offer a full detailed report when you are done?
After you place your order you will receive a confirmation email and a date we will start processing your order. We provide regular project updates and email you on completion of your order. You will get full detailed reports, samples of which can be found on the top of each Category page as a download link. Reports for directory submissions and article marketing will consist of directory, PageRank, and the category we chose while submitting your link. For social bookmarking projects, the URLs of the profile pages are sent for you to view the bookmark.

2) When should I expect to see results?
You will be able to see the backlinks almost immediately by using the Yahoo Site Explorer tool (Google it) as the live submissions are being made by our SEO team. It takes 2 to 4 weeks to improve keyword ranking via social bookmarking. Directory Submits and Article Marketing requires about 3 months to view the full submission results. This is because social bookmarking happens in real time and immediately, while directory submissions and article marketing have to follow an approval process. Also we ping Social Bookmarks helping Google to index them immediately.

3) What type of sites does SEO Service Center support? What do you recommend for that?
We do not support and promote the following:

  • porn/adult
  • hate sites
  • drug sites
  • sites promoting illegal activity
  • sites that promote divisive, inflamatory and/or controversial religious and/or political views

However, we do support foreign language websites. We advise that at minimum you do directory submissions, social bookmarking on unique accounts, and article marketing on unique accounts to get the best results. We also suggest that for foreign websites, to get best results, you translate and write everything to be in English with a backlink to your main website pages. Also Squidoo and Hubpages service would be apt for foreign language type sites.

Order Placement Questions

1) I see fields that I need to fill in while placing my order. What do they mean?
Title: This will be your anchor text of the link. It is the text that gets the URL when we create the content / link for promoting your website. For example: if you want “Auto Insurance” to rank higher up, you will have to put “Auto Insurance” as the title text. This text should be around 8-50 characters and should be around 2-5 words. Make sure you spin it and give us at least 2 to 3 variations for each project.
Description / Short Description: This is the description of your website or page you are trying to promote and should be between100-150 characters. Make sure you sprinkle it with a few keywords but do not over do it (keep the keyword density to around 5%).
Description / Long Description: Same as the above, except that the number of characters should be around 400-500.
Keywords: This consists of around 5 tags that are related to your site or page that you want to SEO / promote. Do not consider this as anchor text of your link. You can make these LSI keywords (look up in Google).
Resource Box: This is a very brief overview and summary of your website or page that you want to SEO. Its primary motive is to get a backlink by inserting a URL around the anchor text – specifically seen and done in article marketing. For example, if your site is about auto insurance, you will probably write something like…  “Auto Insurance has various company quotes to save money on auto insurance”. You are permitted to include up to two backlinks in each resource box.

2) Do you allow more than one Title / URL / Description? What do I do if I want to rotate titles and descriptions?
Yes, this is allowed. You can choose as many probable titles/keywords/descriptions as you’d like. While filling up the form field for this data, simply separate each entry with a ~. As an example, if you are promoting your website autoinsurance.com and would like to use the titles “auto insurance”, “Car Insurance”, “quotes on auto insurance”, simply enter in the Title field… “auto insurance”, “Car Insurance”, “quotes on auto insurance “.

Order Payment

1) What forms of payment do you accept?
We accept paypal, all major credit cards and echecks.

2) Do you have discounts for bulk orders? How does that work?
For bulk discounts please email us at [email protected] with a detail of what all packages you would like to order. We offer discounts for large orders, agencies and resellers.

Order Processing

1) What if I want to change my order details after I’ve submitted my orders?
You cannot edit your order details once submitted. If you feel you have made an error and would like to update your order please contact us immediately at [email protected] with your order number and the change you want made.

2) Where can I find the report?
After you place your order and once we start processing it we will send you an email it usually takes 3 days after completion to process your report, we mean 3 working days – which does not include Saturday and Sunday.

Directory Submission

1) Do the larger packages include the smaller ones?
Order of 1000 Directory Submissions includes all directories in the 50, 150, and 300 directory submissions. While 300 directory submissions include ones with 50 and 150 and so on.

2) What’s the benefit of doing slower submissions?
Google looks at the Internet through its intelligent system. If it sees that your site has a sudden boom in backlinks overnight – it may mark you off as a spam site and not give you much SEO benefit. For new sites, it is always best to grow the backlinks slow and steady and then after around a month of existence you can pick-up the speed more. For sites that have been around for a while, you can grow backlinks and SEO presence a bit faster.

3) Why are slow submissions more expensive than normal submissions?
Slower submissions require us to tell our team to coordinate things over a period of time and hence it requires more effort. It is like making 5 directory submission per day as compared to making 100 directory submissions all at once.

4) Do I need to submit to the same directories multiple times? How long do the links last for?
All the links in the directories last as long as the directory is around (taking into account that link gets approved), so resubmission is not required.

5) I’ve already submitted to some directories – can you skip over them?
We do have an option for this situation. When ordering, you need to list these directories (one per line) under “Directories To Exclude”.

6) Can I submit a subpage?
Unfortunately, in the present list of directories is not advised to submit subpages, but it is certainly possible to do that. The only fallback is that the acceptance rate will be lower than the normal submissions – so you have to take this fact into consideration, as many directories may not list your sub-page. This is a risk you have to choose if you would like to take.

Social Bookmarking

1) What’s the difference between unique and regular social bookmarks?
With the regular Social Bookmarking accounts feature – we use common Social Bookmarking accounts to execute various projects. This makes things look more natural to Google – as the same user bookmarks a variety of sites and pages. That is, we create one social bookmarking account variety of social bookmarking sites and then bookmark multiple websites on each of these accounts. The benefit of this is that it will create an impression of process being natural as the accounts have constant activity.

However, in the event that in the future the customer’s bookmark is banned by the bookmarking site (low probability but may happen for whatever reason) – then the clients bookmark is also at risk of getting deleted. Another reason why common accounts may not be as powerful is that the link power generated from that page gets distributed amongst many people, making the link less valuable. There is another limitation that your site will get scrolled off the first page in the profile of the user of that site, resulting in temporary effect.

If you choose to opt in for Unique bookmarks – then we register a new account on the social bookmarking sites for your project. We do not use this account for any other project. This generates more link power as there is just one outbound link on the profile page and would prevent it from scrolling off the front page.

2) Can I bookmark subpages?
Yes, definitely. This is highly recommended and it is only natural use social bookmarking to bookmark interesting sub-page content.

3) How often should I order social bookmarking?
Our advise is to order for slow submission package that does around 50 to 100 social bookmarks every week. This will enable a consistent flow of links to your site and looks natural to Google as they think real people are bookmarking your site all over the web.

Article Marketing

1) Can you write the article for me or do I have to write it?
Our packages have an option where we can write a well researched, copyscaped passed article for you. Copyscap.com is a system that you can use to check if your article content is indeed original and not just a copy of some other page content. There are two different types of orders for copywriting and no copywriting. Please select the one that say “Article Writing + Submission …” if want the article to be written.

2) What should I put in the ‘Resource Box’ field in the order form?
A very short summary of business or your website or web page that you are promoting. This is the primary method for you to get backlinks by article marketing. As an example, if your site is about dog training, then you would probably write something like…”Dog Training has various types of ebooks to train your dog for sale”. You are permitted to include up to two backlinks in each resource box.

When you place an order with us, you acknowledge that you have the rights or own the trademarks, trade names or any other associate IP rights to the content and keywords that you will ask us to promote. We are not liable for any breach at your end in trademark ownership or IP rights related ownership and we are not responsible for any breach of the same by you when you place the order, or our project execution as per your request.

 

 

 

Is Your landing Page Costing You Customers?

By | Local SEO, SEO Tools, Uncategorized, Web Development | No Comments

Tips on Optimizing Your Landing Page.

It’s estimated that 30 percent of visitors who land on any given website’s landing page bounce off within mere seconds.

This may be eye-opening for some eMarketers while others may be painfully aware of the bounce epidemic. No matter what your level of awareness, if you have a website, your bottom line is being affected by the number of visitors who are paying you little more than a passing glance. Here are a few simple steps you can take to reduce your landing page bounce rate, thereby increasing your chances for a successful conversion:

 

Watch Your Wordage

The more words, the better, right? That may be what you learned in English class, but it certainly doesn’t apply to web marketing. You need to get your brand’s message across in the fewest number of words possible. Considering the way web users scan text these days, you’ll be lucky if they actually read more than a sentence or two. Bottom line? Focus on quality, not quantity.

Find the Sweet Spot

For your buttons, that is. Be sure that your visitor knows what to do next on your landing page by making call-to-action buttons eye-catching and above the fold.

Be Relevant

Last but certainly not least, I suggest that the most important thing you can do to decrease bounce rates is to make the content on your page relevant to distinct segments of your target audience. Website optimization services from EveryMerchant.com allow you to make your landing page content dynamic, giving each user a customized experience. The more relevant your content is to visitors, the more likely they will be to continue down the path of conversion.

To Learn how we can help your business – Call or email my team at 1-855-WEB-1001 – [email protected]

Andre

 

Longtail Keywords – Is Google Killing The Long Tail?

By | Enterprise SEO, Local SEO, SEO Tools, Uncategorized | No Comments

Historically, 10% of all searches were misspelled. I remember the good old days when I earned $600 a day proving insurance leads to Geico because people could not spell. I purposely optimized for the misspelling of Geico  to “GEIKO” Insurance. Many SEO Companies created pages specifically to target misspelled words. How-ever Google now auto-replaces misspelled queries with what they though the searcher intended.

Below is the most detailed and simplified infogragh that would suggest that Google is killing the long tail.

Add or Update your free business listing at EveryMerchant.com

Long Tail SEO

Is Google Killing the Longtail?

 

 

Every Merchant is Your Local SEO Company

By | Local SEO, Partners, Uncategorized | No Comments

Every Merchant Offers Local SEO Services & SEO Alternatives to Local Companies

We live in a virtual world local customers can get just about everything you need online.

Every Merchant SEO Alternatives and SEO services delivers compelling search marketing and SEO services to customers from all over the world, but we have a special connection with our “home town” that keeps us firmly rooted in the local search space. We may serve many global brands like Arthur Murray International, Allstate and Harley Davidson but we focus on the localized search effort , giving special attention to local franchisees, individual agents, who are not only franchisees but local to specific neighbors.

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Our roots are in the Philadelphia and South Jersey area and many of our clients are here.

  • Every Merchant started as a local SEO company and business listing service serving Cherry Hill and Philadelphia and although we’ve grown beyond, we haven’t forgotten where we started from, so we’ve stayed right here.
  • We’re heavily involved in creating a meaningful local SEO presence and creative SEO Alternatives with our efforts for local businesses.
  • We are closely connected with the start-up and small business community, through networking and interaction with broad field of innovators.
  • And, even though we work in a global industry and serve a global market, 90 percent of our clients are still based locally, right here in our hometown.

Every Merchant is not just any SEO Company, it’s your Local SEO company and SEO Alternative.

Microsoft SEO ToolKit Download is Worth Checking Out

By | Enterprise SEO, Local SEO, SEO Tools, Uncategorized | No Comments

SEO Toolkit from Microsoft

Microsoft’s  SEO Toolkit is available for download. It comes with a nice set of features and I definetely think its worth checking out.

You can find the download here: Search Engine Optimization Toolkit

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Microsoft SEO Toolkit Site Analysis Features

    • Fully featured crawler engine
    • Configurable number of concurrent requests to allow users to crawl their Web site without incurring additional processing. This can be configured from 1 to 16 concurrent requests.
    • Support for Robots.txt, allowing you to customize the locations where the crawler should analyze and which locations should be ignored.
    • Support for Sitemap files allowing you to specify additional locations to be analyzed.
    • Support for overriding ‘noindex’ and ‘nofollow’ metatags to allow you to analyze pages to help improve customer experience even when search engines will not process them.
    • Configurable limits for analysis, maximum number of URLs to download, and maximum number of kilobytes to download per URL.
    • Configurable options for including content from only your directories or the entire site and sub domains.
    • View detailed summary of Web site analysis results through a rich dashboard
    • Feature rich Query Builder interface that allows you to build custom reports
    • Quick access to common tasks
    • Display of detailed information for each URL
  • View detailed route analysis showing unique routes to better understand the way search engines reach your content

Robots Exclusion Features

    • Display of robots content in a friendly user interface
    • Support for filtering, grouping, and sorting
    • Ability to add ‘disallow’ and ‘allow’ paths using a logical view of your Web site from the result of site analysis processing
  • Ability to add sitemap locations

Sitemap and Sitemap Index Features

    • Display of sitemaps and sitemap index files in a simple user interface
    • Support for grouping and sorting
    • Ability to add/edit/remove sitemap and sitemap index files
    • Ability to add new URL’s to sitemap and sitemap index files using a physical or logical view of your Web site
  • Ability to register a sitemap or sitemap index into the robots exclusion file

 

Tips for Google Panda and Algorithmic Updates

By | Directory Submissions, Enterprise SEO, Local SEO, Social Media, Uncategorized, Web Development | No Comments

Preparing for Google Panda. Google Plus and Future Algorithmic Changes

 

Here are a few tips to consider for protecting your website against Google Panda. Google Plus and any future algorithmic updates  that will help maintain (even improve) your keyword search rankings:
  • Original Content – High-quality, unique content has been (and always will be) the way to go when publishing content on a website. One of the biggest reasons sites were penalized was due to a lack of original, unique content. Spend the necessary time to ensure you don’t violate this website “code of conduct” and strive to have at least 500 words of content on your homepage, as well as the rest of your product/service sub-pages. If you are using content that is found on a different site, be sure to link to it and give credit to the source.
  • Keyword Relevance – This one may sound like a “no-brainer” but you’d be surprised at how many websites there are that don’t match up the title tags/header tags with the content on the page. For example, if your site has a product page about insurance, make sure that the title tags, meta description, and headline tags contain the words “insurance” (hopefully a little more descriptive than that) in them.
  • Backlink Profile -Search engines still rely heavily on a website’s link profile to determine how well the keywords rank. Strive to build a diverse backlink profile – don’t try and build all of your links from the same type of source. If you need help finding relevant places to build links, there are a few quality Do it Yourself SEO softwares out there that can help. Social Directories like Everybusinesslisting.com will help build a local foundation for online visibility for your website.  Also strive to integrate social media (Facebook, Twitter, EveryEntrepreneur.com) into your business since any mentions of your brand via these mediums can lead to positive outcomes.
  • Keyword Density/Variation – Don’t try and abuse or game the system by spamming your keywords throughout your site’s content – search engines grow smarter by the minute and can almost always detect this. Instead, shoot to use your keyword (in different variations) about 2% of the total content. So if you are targeting a search term such as “weight loss pill”, use phrases such as “pill that can assist in weight loss” or “losing weight is a problem we all face. Fortunately, there are pills…”.
  • Professionalism – Or in other words, make sure that the written content is grammatically correct without any misspellings, sentence fragments, or run-on sentences. To ensure that your site maintains a high level of professionalism, consider having 2-3 people read over each page of content to check for any of these errors. Yes, search engines can detect grammatical errors and may have an adverse effect on your keyword rankings.
  • Userfriendliness – Is your site easy to read and navigate, and does it offer insightful information (or helpful links)? High bounce rates are suspected to have a negative effect on rankings, so be sure to provide engaging content that will keep the user on the page for as long as possible with a desire to visit other pages of your site. Broken links are never a good thing. Be sure to update or 301 redirect them to their respective pages.

Keep in mind that having just 1 bad or irrelevant page of content can negatively impact the other pages of your site. Don’t get careless! Take some time to give your website a thorough review and make sure you are keeping up to date with the latest SEO practices.

Remove Negative Reviews – The Power of Customer Reviews

By | Local SEO, Social Media, Uncategorized | No Comments

Every Merchant Network Launching a New Customer Business Review Website

EveryBusinessReview.com is a new local and national business review site that will provide an outlet for consumers’ voices to be heard directly by business owners. We understand the power that comes from customer reviews – both positive and negative.

Within our network of vertical directories, we are noticing that eighty percent of all business reviews are negative. People simply do not review ordinary events.  It is my opinion that all businesses, whether big or small, should understand the value and significance that customer reviews can play in increasing or decreasing your customer base, boosting sales, and as a marketing tool in general.  By encouraging customers to voice their opinions on your company’s customer service, products, and experience, you will gain a great insight into how your business is run, it’s strengths, and its weaknesses.  When it comes to negative customer reviews, don’t be so quick to take measures to get them taken down. EveryBusinessReview.com allows you to control your negative reviews.  If YOUR BUSINESS SUCKS! you should know but it doesn’t mean the world needs to know. You need to listen to your customers and make the changes.  Our site allows negative customer reviews to be just as effective as positive reviews in that they give you a chance to learn valuable lessons, increase customer loyalty, and can actually lead to future sales.

Never underestimate the power of customer reviews.  By controlling negative reviews and responding appropriately you will not only help build your company’s online reputation, but word of mouth buzz will increase and you’ll not only earn the loyalty of existing customers, but you’ll earn the loyalty of future customers as well.

Citations will Enhance Your Google Local Listing

By | Enterprise SEO, Local SEO, Partners, Social Media, Uncategorized | No Comments

Adding Citations Can Double Your Google Map Exposure

Citations will help to make the most of your Google’s Local Business Search Listings in Google Places. Let our SEO Management Team create a killer listings in Google Places for every business location you have. Why? As the screenshot below illustrates, Google Local can and often will dominate what’s seen above the fold?

With Web estate like that, you can gather large amounts of traffic if you can list prominently for targeted keywords. With this as our goal, let’s take a dive into how to enhance your Google Local listings?

Google Local Map

How My SEO Management Team will set-up or claim your Ownership Instantly

Google will add listings to their local results without any user submissions. It takes some creative work to pull it off, but it can be done. With that said, we will check and see if your business is already listed in there. If so, we need to claim ownership for you and create revisions and verify all of your contact information.

I Encourage Honest Reviews

As a local business owner, you need to understand that local search is a viral or socially driven tool. The more reviews and feedback users provide, the more likely Google will be to promote your listings. Consider reviews on local search to be similar to PageRank for organic business listings. It’s not the main ranking criteria but there are enough similarities to suggest there is a connection. As the cliché goes? If there’s smoke, there’s fire.

So – Just how can you go about encouraging reviews on Google Places? First off, start by simply asking your customers or clients. You will never get anything if you don’t go out and ask for it. While asking a customer helps, motivating with an additional discount at the register can work better. Reward their positive reviews with a coupon, savings or free promotion.

These are just some random thoughts, but I think you get the idea. You need your customers to give you solid reviews, and by giving them something in return, you will accelerate that entire process.

Look At The Every Merchant Network for Local Online Business

Google’s understanding of local search results reach beyond the information you provide directly to them.

For example EveryMenu.com is a source for local restaurant information, and Google will show these sources in a listing. In a similar fashion, SuperPages can often be found providing data where Google is lacking.

The Every Merchant Network team will study your industry in other cities and try to research what tools and data sources are out there. We then check on the “Details” tab of full listings to see where data could be pulled in from. In most instances the listings that show up on Google are on the partnered site verbatim.

Since I’m throwing out clichés to help make some points, let’s quickly use the saying “You need to spend money to make money”.

There are third party services such as ReachLocal and EveryMerchant.com that specialize in local search listings and their optimization. You of course pay these providers, but in return they’ll get your listings up to par with the competition and even provide some clear reporting on how effective your listings are.

Another up and coming platform we use is EverySalescall.com that charges only for calls your business receive.